Video: Speaker 1 (00:12):
You want a great opening scene? Here's one. Open on a man's face, half-lit by flame, and he drops the lighter. Fire does the rest. He walks away, and he never looks back.
Video: Speaker 2 (00:38):
Nah, you got to open like this. Camera goes down a hallway towards a kid. Just a normal kid, except...
Video: Speaker 3 (00:53):
No, here's a better one. Open on a woman in a bathroom. Slow push into her reflection as she peels away her disguise.
Video: Speaker 4 (01:13):
Boring. [inaudible 00:01:14] Uh-oh.
Video: Speaker 5 (01:22):
Come on, it needs more action. Open deep in the forest, horses thunder, two armies about to collide. Cut to a samurai. Enemy approaches.
Video: Speaker 6 (01:38):
You call that an opening? This is the opening.
Video: Speaker 7 (01:41):
Go. Go.
Video: Speaker 6 (01:43):
The getaway driver floors it. Cops in pursuit. Wait for it. Buckle up, Buttercup.
Video: Speaker 8 (02:08):
Forget all that. Keep it classic. Open on an aerial shot, high above the California coast. A car drives down the highway, then it disappears into a tunnel. Cut to an interior. Camera follows a mysterious figure before revealing our main character.
Tim Cook (02:29):
No, no, no, no, no. Not me. That's your guy. That's your opener.
John Ternus (02:38):
Hello and welcome to Apple Park. I am so thrilled to be here today.
(02:43)
Before we get going, I want to take a moment to express what an extraordinary privilege it is to represent the remarkable teams here at Apple.
(02:51)
I have spent much of my life at this company, and I continue to be inspired every single day by the curiosity, invention, and relentless pursuit of excellence that define Apple.
(03:03)
Our teams bring an incredible level of collaboration and care to everything they do, all in service of a mission that has guided us from the very beginning, to make the best products in the world.
(03:16)
Every day, people around the world rely on our products to create, learn, live healthier lives, and stay connected to the people and things that matter most. And the values at the heart of Apple continue to guide everything we do.
(03:33)
As we look ahead, we see a future filled with enormous discovery and transformation. AI makes entirely new kinds of experiences possible, and AI can become even more useful when it brings together your life with the apps, services, and products you use every day.
(03:50)
And this means the product at the center of your experiences becomes even more essential, what I like to think of as an intelligent personal hub. It's the intersection of broad new capability and a deep understanding of your personal context that makes this idea so powerful.
(04:09)
Now, if you were designing the ideal version of this hub from scratch, how would you do it? Well, first, you would want something that is always with you, deeply personal and able to bring intelligence to the moments when it matters most.
(04:22)
You'd require a powerful processor that can run incredibly capable on-device models to quickly answer questions in the moment and pervasive networking to access knowledge and even more capable models in the cloud.
(04:35)
You'd need a large, beautiful display to show rich content. You'd add high quality cameras and microphones so it could see and hear and reason over the sights, sounds, and the world around you.
(04:47)
Of course, you'd give it all-day battery life. You'd want it to be super easy to use without a big learning curve. And finally, you'd want it to work seamlessly with your other devices, apps, and services so it feels like one integrated experience.
(05:03)
In other words, you would arrive at something remarkably familiar because there's no product in the world better designed to be your intelligent personal hub than iPhone.
(05:20)
As your personal hub, your iPhone can do so much more for you because it understands your context. This includes your calendar, your relationships, your routines, the most private details of your daily life.
(05:36)
Now, others see that data as something to collect and store. They move it to their servers and ask you to trust them. But honestly, trust only goes so far when your data is no longer yours to control.
(05:48)
That's why Apple Intelligence runs on device whenever it can. When greater capability is needed, Private Cloud Compute extends that same level of privacy protection, ensuring that nobody, not even Apple, can access what's yours. It's personal intelligence that's actually personal.
(06:07)
iPhone sits at the center of an amazing ecosystem of intelligent features and experiences that work seamlessly across the products you use every day, from Siri becoming more capable and more personal across your Apple products, to meaningful health insights with Apple Watch, to powerful new AirPods features like Live Translation and so much more.
(06:29)
Simply put, iPhone brings powerful AI capabilities together with your personal context on the device you have with you all the time. So today we're going to take these experiences even further with the next generation of iPhone, and here it is.
Video: Speaker 11 (06:50):
Once you've been to the moon, where do you go next? Back to work. You start with the chip. You engineer a new CPU core, you engineer a new GPU core, you add a second Neural Engine until you've built the fastest chip ever put in an iPhone.
(07:14)
Next, you give it the longest battery life in iPhone history and the most advanced Pro Camera system ever to improve low light photography, amplify creative control and shoot like a pro.
(07:31)
This is what happens when you go to the moon. Come back and ask, what's next?
John Ternus (07:41):
Introducing iPhone 18 Pro and iPhone 18 Pro Max. We made massive advancements in the most important areas, intelligence, performance, battery, and camera.
(07:54)
iPhone 18 Pro's gorgeous design now includes color-matched aluminum and back glass for a more cohesive look. It comes in an incredibly deep black, a silver that's now even more refined, a fresh new color we call glacier, and we're excited to introduce burgundy, a sophisticated and unique new color.
(08:20)
iPhone 18 Pro introduces helpful AI that's centered around you and your needs. Here's Lillian to tell you more.
Lilian Rincon (08:31):
iPhone 18 Pro is built to take full advantage of all the capabilities of Apple Intelligence and deliver experiences that are more powerful and delightful. You get access to our latest Apple Foundation Models, including the most advanced on-device model we've ever created. Plus, you can draw on even more powerful AI models on private cloud compute.
(08:51)
These Apple intelligence models and capabilities unlock Siri AI, an entirely new version of Siri. Let's take a closer look at how Apple Intelligence makes Siri more personal and capable for you, how it boosts your productivity, and how it lets you express yourself visually.
(09:10)
Siri is already one of the most widely used assistants in the world. In fact, our users make over two and a half billion requests every single day, and our new version of Siri goes further than ever before.
Speaker 1 (09:24):
Siri, what did Mom mention she wanted to make together during her visit?
Lilian Rincon (09:28):
Siri finds your personal context across apps like mail and messages.
Video: Siri (09:33):
Mom sent you an email with recipes for Grandma's peach pie and Grandma's lemon meringue pie. She mentioned in a message that she wants to make one of Grandma's pies together when she visits.
Lilian Rincon (09:44):
You can let Siri see what you see and combine it with up-to-date broad world knowledge to answer your questions.
Speaker 1 (09:53):
Add the rest of the ingredients I'll need to my grocery list.
Lilian Rincon (09:56):
And Siri can take action in the apps you already use, including third party apps like Stuff.
(10:02)
Siri.ai can find what you need and get more done than ever, and it already works seamlessly with over 300,000 apps. You can continue to take action in apps you already use with Siri, like texting a friend in WhatsApp or playing a book on Audible.
(10:17)
And it's easy for developers to adopt new capabilities, too. So you can ask Siri AI to draft an email in Outlook, search for a homework assignment in Notability, or add a restaurant recommendation to Tripsy. You can have rich conversations with Siri using voice or typing across your iPhone, and in the all-new Siri app that's right on your home screen.
(10:40)
The Siri app is great for revisiting a past conversation or kicking off a new one, and it uses iCloud to sync conversations privately across your Apple products.
(10:50)
As you just saw, Siri is also built right into the camera app on your iPhone, so you can ask questions and take actions like adding multiple events to your calendar all in one go.
(11:03)
Not only that, you can write and edit with Siri virtually anywhere you type, like generating an email to your kid's soccer coach while on the go.
(11:12)
Plus, Siri AI sounds incredible. That's because iPhone 18 Pro takes advantage of our most advanced on-device model ever, which powers expressive voices. You can pick from multiple options, then customize the pace and expressivity.
Video: Siri (11:28):
Hi. Hi. Hi. Let's find the right voice for you. Let's find the right voice for you. I'll practice some things I like to say while you listen.
(11:36)
Hi. Let's find the right voice for you.
Lilian Rincon (11:38):
This on-device model also enables more accurate system-wide dictation, making it easy for you to get punctuation, spelling, and capitalization just right.
(11:48)
Beyond Siri AI, Apple Intelligence also boosts your productivity. In Safari, it powers Notify Me to monitor a webpage and automatically let you know about a change. In Shortcuts, you can make personalized automations just by describing them, like updating your calendar and reminders each time you receive an email from school. And in the Phone app, Apple Intelligence can automatically surface relevant information when you call a business, like a flight confirmation code right when you need it.
(12:17)
Apple Intelligence also lets you express yourself visually in all new ways. You can use the reimagined Image Playground to generate high-quality images in almost any style.
(12:29)
And in the Photos app, Apple Intelligence powers a host of incredible photo editing tools that make the new Pro Camera system even more versatile, like the upgraded Clean Up tool with higher quality infill for complex scenes, Extend, which expands your images to give subjects more breathing room, and the powerful Spatial Reframing tool, which lets you change the camera's perspective after the photo was taken, so you can adjust the composition to make a big difference in the framing. We couldn't be happier for how iPhone 18 Pro delivers deeply personal intelligence with the power to transform so many things that you do every day. Apple Intelligence will be available in 16 supported languages with our OS releases this month. Siri AI is rolling out in beta in English with support for French, Japanese, Korean, Portuguese, and Spanish coming in October.
(13:24)
Some features will have usage limits because they rely on powerful server models. Increased access will be available with most iCloud+ plans.
(13:33)
Now, over to Sri to tell you about the powerful Apple silicon at the core of iPhone 18 Pro.
MUSIC (13:42):
(singing)
Sribalan Santhanam (13:43):
The new on-device capabilities of Apple Intelligence and Siri AI demand even more compute. To power these, we had to push performance to a whole new level and advance the way we build chips for iPhone.
(14:05)
The result is A20 Pro, an exceptional chip that sets a new bar for mobile computing. It starts with a brand new architecture that's built on the latest two-nanometer technology. These smaller, more densely-packed transistors enable upgrades across the entire chip.
(14:23)
A20 Pro has our latest six-core CPU featuring two of our new super cores that are up to 20% faster and four efficiency cores, all integrated with neural accelerators that power low latency on-device AI workloads.
(14:40)
Our newest super cores are desktop class and by far the fastest in any smartphone. A20 Pro has a significantly advanced GPU for faster graphics rendering and improved AI performance for image generation. The new GPU has a seven-core design enabling up to a 40% increase in performance.
(15:00)
This is a huge gain in just one generation. We increased internal bandwidth, added micro architectural improvements that specifically target high-end games and introduced a new version of our neural accelerators with 2X faster eight-bit floating point math. These neural accelerators power advanced AI like running third-party LLMs on device.
(15:24)
A20 Pro has another massive upgrade. The Neural Engine is a dedicated, highly focused AI accelerator that we've been advancing year after year. We've added a second Neural Engine for a total of 32 cores. This provides 2X the compute power.
(15:42)
A20 Pro is the ultimate chip for running advanced on-device models. The CPU, GPU, and Neural Engine improvements all leverage a 50% increase in memory bandwidth. This is the widest memory interface we've ever shipped in an iPhone, and an important enabler for all of the performance gains on A20 Pro.
(16:03)
In order to unlock these capabilities, we had to redesign the physical package of the silicon. A20 Pro introduces custom packaging inspired by our M Series chips with the silicon dye now placed side-by-side with memory. This removes the memory from the thermal paths of the SoC and lets us connect the silicon directly to the vapor chamber for dramatically improved thermal performance.
(16:27)
This new chip packaging is just one piece of a brand new thermal design, and here's Rich to tell you more.
MUSIC (16:42):
(singing)
Rich Dinh (16:42):
Effective thermal management is critical because efficient heat dissipation is what enables the maximum performance from this incredible chip. It benefits just about everything you do on iPhone, from sustaining graphics for AAA games, to ensuring high throughput cellular connections and providing advanced computation to run our most powerful on-device models.
(17:05)
iPhone 18 Pro has a next-generation vapor chamber that helps the system manage even more heat. It has three times the surface area as the one in iPhone 17 Pro. Deionized water is constantly cycled throughout the system for significantly improved thermals.
(17:21)
The new vapor chamber uses 80% recycled stainless steel and is paired with more thermally conductive graphite. There's also an industry-first nano-twin copper material that more effectively moves heat away from the display while providing strength.
(17:36)
This innovative thermal management system delivers the highest sustained performance on iPhone ever with up to a 40% gain compared to iPhone 17 Pro. It's up to two times better compared to iPhone 16 Pro and older.
(17:50)
This goes beyond improvements. These are giant leaps in sustained performance.
(17:56)
Now let's talk about battery life. Last year, iPhone 17 Pro offered a huge jump. This year, iPhone 18 Pro takes another massive leap enabled by A20 Pro silicon efficiencies, advanced system improvements, and new battery designs.
(18:13)
Despite iPhone 18 Pro's smaller size, it delivers the same great all-day battery life as iPhone 17 Pro Max. iPhone 18 Pro Max has the largest increase in battery life ever on iPhone. When you look at video playback for eSIM-only models, iPhone 18 Pro offers 36 hours, while iPhone 18 Pro Max has a whopping 45 hours.
(18:40)
We've also developed a new battery usage model by looking at real world data from how people use their iPhones from taking photos to using AI. iPhone 18 Pro provides up to 24 hours per charge, and iPhone 18 Pro Max has up to 30 hours of usage per charge.
(18:59)
We're also making wired charging faster. iPhone 18 Pro supports 50% charge in around 15 minutes. Just five minutes of faster wired charging provides around six hours of video playback. Great for topping off before a long flight.
(19:16)
The new thermal management system and best battery life yet bring amazing experiences to iPhone. Here's Kaiann to tell you more.
MUSIC (19:30):
True colors shining through.
(19:31)
True colors.
Kaiann Drance (19:40):
All that performance and efficiency means game developers can push further than ever on iPhone.
(19:46)
This is Monster Hunter Outlanders by Tencent Games and Capcom, a gorgeous open world co-op game. It uses a seven core GPU of A20 Pro to render iOS-exclusive cinematic graphic for console-level lighting and detail at up to 120-
Kaiann Drance (20:00):
... graphic for console level lighting and detail at up to 120 frames per second. It supports Metal FX upscaling, spatial audio, and will be available later this year. One of the most important parts of the iPhone experience is the camera. And with iPhone 18 Pro, we're introducing our biggest camera improvement in years, making stunning shots easy for everyone and adding new levels of creativity. One of the fundamental pillars of photography is aperture. It controls how much light enters a system and affects every photo and video you take. Being able to change the aperture provides more control for light intake and depth of field. So iPhone 18 Pro has a new 48 megapixel Fusion main camera with variable aperture for creative control that wasn't possible before. This is the most advanced camera we've ever made. To create variable aperture, we developed a system of six laser cut blades each thinner than a human hair.
(21:05)
The blades are made of a specialized polymer composite for the right balance of mass, flexibility, and durability. There's a new rotor mechanism to control movements and a custom designed lens to ensure image quality at multiple apertures. The aperture adjusts automatically based on the scene. When you're in a darker environment, the aperture opens to let in around 50% more light, like in this portrait with impressive detail and color range. Night mode captures are faster with better quality like this astrophotography shot. This was shot at F1. 8, an aperture we've optimized for the best balance of light gathering and depth of field. And the aperture can narrow for more depth of field, which means crisper detail further back in the scene for better group shots. This new camera is paired with intelligent camera software to do even more. Here's Miriam to tell you about it.
Maryam Azimi (22:14):
Together with state-of-the-art hardware, we're using advanced software to deliver powerful new capabilities that are so easy to use. You can now get stunning cinematic mode effects from regular video after you capture, and it now supports 60 frames per second for this half speed effect. Timelapse now offers 4K resolution in Dolby Vision HDR for breathtaking videos. An audio mix has updated algorithms for higher quality voice recordings and now supports music. For even more creative photo and video options, we're introducing Pro Controls. Pro Controls lets you customize your camera experience, making it easier than ever to access your most used settings and introduces new options for manual control. You can change white balance for the most accurate color or use a histogram to check exposure levels throughout the scene.
(23:26)
You can manually adjust the aperture between four versatile options and change shutter speed to create artful motion blur for truly unique shots that were impossible before on iPhone. In this portrait, the photographer used Pro Controls to intentionally capture a dazzling starburst on the subject's earring shaped by the unique aperture blades of iPhone 18 Pro. And here the photographers adjusted shutter speed to freeze the perfect moment without motion blur. Pro Controls work for video as well, making iPhone 18 Pro ready for everything from professional film sets to the things you shoot every day. You can adjust shutter speed for more motion blur, a classic filmmaking technique. We're also making it easier to maintain focus on moving subjects. Smart focus tracking uses on-device AI models to lock onto a subject and maintain detail, even if they change depth or exit and reenter the frame. And now let's talk about an exciting upgrade to photographic styles. This feature brought breakthrough customization for photos and we're now enabling even more unique looks with texture and grain control. Texture is essential in photography. It enhances the interplay between light and shadow and can elevate the overall emotion of a scene. These new options let you further dialing your desired appearance in photos like adjusting skin texture. You can balance color and texture in unison and you can reverse or change it any time. Finally, let's talk about image authenticity. This is vital for photojournalists and photographers. We will be supporting the scenes ID standard to help identify images generated or edited with AI. But to ensure the authenticity of captured photos, we realized we needed to go even further with Apple Reference Image.
(25:33)
Now you can prove the authenticity of a photo taken on iPhone 18 Pro. Apple Reference Image starts in the most secure way possible with the sensor. The new main camera securely signs photo data at a pixel level right at the time of capture. Private cloud compute develops the sign data into an unalterable image that you can view in the Photos app. This reference photo lives with the regular editable photo for overall flexibility. This is like having a digital negative that you can use to visually confirm what was actually in the shot, from cameras that capture incredible levels of richness and texture to the use of Pro Controls that enable looks like this artful silhouette shot to photos that highlight beautiful gradients of light and jaw dropping detail. Our new Pro Camera system is more versatile than ever. Now back to Kaiann.
Kaiann Drance (26:49):
This Pro Camera system is incredible and was actually used to film the event you're watching today, taking advantage of many of the new features like variable aperture. iPhone 18 Pro also features an upgraded dynamic island redesigned to be smaller, more useful and even better for seeing live information at a glance. It can now show three live activities and help you keep track of multiple things at once like your flight status with Flighty, navigating with maps, or simply checking your timer. In addition to Apple Intelligence and Siri AI, iOS 27 brings more useful capabilities such as intuitive child safety features that give parents more flexible ways to manage what kids can see, who they can talk to and when they have access. iOS 27 gets even better with customizable liquid glass, improvements to search in places like mail, and performance boosts like up to 80% faster airdrop transfers.
(27:54)
IOS 27 improves connectivity with smarter transitions between cellular and wifi networks and introduces iPhone handoff that lets you use a single phone number across two iPhones. The number is instantly active on whichever iPhone you pick up. iPhone Handoff launches with T-Mobile and Telekom Germany. Verizon and EE will add support by the end of the year with more carriers to follow. And that's iPhone 18 Pro and iPhone 18 Pro Max. We made impactful upgrades to the most important areas of iPhone. A20 Pro and a next generation vapor chamber deliver a huge boost in performance. Our most advanced camera, now with variable aperture and our longest battery life by far powers it all, including intelligent capabilities like the new Siri AI. We've also designed new accessories starting with an updated clear case and new colors for tech woven and silicone designed to pair perfectly with matching colors of cross-body strap and a new wrist strap that works with both iPhone cases and AirPods Pro.
(29:07)
IPhone 18 Pro starts at 1199 and there's now a two terabyte option and iPhone 18 Pro Max starts at 1299 and we have great offers from Apple and our partners. In the US, iPhone 18 Pro is available with Apple Upgrade, a new leasing program which offers customers monthly payment options over 12 or 24 months and an easy way to upgrade to a new iPhone at the end of their lease. You can also get up to $1,200 off when you trade in an iPhone 14 or newer. And for effortless peace of mind across your family's products, we're introducing Apple Care One Family in the US with easy signup right from your iPhone. You can pre-order iPhone 18 Pro this Saturday, September 12th, and it will be available on September 18th. Now back to John.
John Ternus (30:08):
IPhone 18 Pro delivers innovations that make it more capable and more intelligent and it makes products you use every day like AirPods even better. With AirPods, it's so easy to enjoy music, stay connected and use intelligent features like live translation all hands free. An active noise cancellation helps to quiet the world around you, making it one of the defining features of AirPods Pro. Now for those who prefer AirPods without ear tips, we introduced an AirPods four model with ANC. Well, this year we're making that experience even better and bringing it to more people with our newest AirPods.
MUSIC (30:45):
Hello to my good friends.
(30:52)
We can go dive in the deep end.
(30:54)
I'm like, "Hello. Hello."
John Ternus (31:01):
This is AirPods 5 and to tell you more, here's Dave.
MUSIC (31:06):
Got tools in my wingspan.
(31:08)
My eyes on you, see my wingman.
Dave Pakula (31:13):
AirPods 5 feature our beloved open ear fit, redesigned from the inside for an even better audio experience. With a new multi-port acoustic architecture and next-generation Adaptive EQ, AirPods 5 deliver richer, more detailed sound across a wider range of ear geometries. This makes personalized facial audio sound more immersive and dynamic so it feels like you're surrounded by whatever you're listening to and it gets even better with active noise cancellation. Thanks to the new acoustic architecture and advanced computational audio, it now has 50% more noise reduction than the previous generation, which means AirPods 5 deliver the industry's best ANC in an open ear design. Along with ANC, transparency mode lets in voices and sounds around you.
Speaker 2 (32:05):
Attention all passengers, [inaudible 00:32:11] is currently delayed. New departure times to San Diego will be posted momentarily.
Dave Pakula (32:13):
It's now even more natural so you can easily engage with others and stay aware of your surroundings. And with adaptive audio, you never have to worry about changing modes as AirPods 5 automatically adjust between ANC and transparency in response to background noise. AirPods 5 deliver more than just a world-class listening experience. They're also a seamless extension of Apple Intelligence on your iPhone.
Speaker 4 (32:41):
Siri, didn't Carmen mention a restaurant around here?
Dave Pakula (32:46):
With Siri AI and AirPods, you can draw on your personal context and get answers with broad world knowledge entirely hands-free.
Siri AI (32:54):
Yes. Carmen recently mentioned Howlin' Ray's on North Broadway has great fried chicken and suggested you check it out.
Speaker 4 (33:01):
Great. Give me walking directions there.
Dave Pakula (33:04):
AirPods 5 also feature live translation, which has been a big hit since it first launched last fall.
Speaker 3 (33:10):
[foreign language 00:33:12]
Siri AI (33:15):
Translating Spanish.
Speaker 3 (33:15):
[foreign language 00:33:17]
Siri AI (33:20):
Stop by if you like live music. We will also have a special guest.
Speaker 4 (33:24):
Thank you.
Dave Pakula (33:25):
Together with iPhone, AirPods enable you to leverage the power of intelligence while staying present with those around you. Next, we know users care a lot about durability and AirPods 5 are re-engineered to be more durable than ever, helping them stand up to more rain, sweat, and dust. And they get up to four hours of listening with ANC and up to 20 hours with our incredibly small charging case. With all these features, we're so excited that AirPods 5 with best in class ANC are only 129, the same price as the previous generation without ANC, making it an outstanding value. Now, for those who want even more, we've created a second model with some great additional features starting with on-stem volume control, a first in the style of AirPods, enabling you to adjust the volume simply by swiping up or down on the stem. Users love this feature on AirPods Pro, and once you use it, you can't imagine being without it.
(34:29)
This version also has longer battery life, up to five hours with ANC, thanks to a re-engineered battery cell that packs even more energy into the same design. And it comes with a wireless charging case with support for Apple Watch and Qi chargers, making it even more convenient to charge whenever you need to. AirPods 5 with wireless charging case, longer battery life and volume swipe are only 149, $30 less than the previous generation. You can pre-order both today and they'll be available on September 18th. With leading ANC at a lower price, along with immersive personalized spatial audio, live translation, and hands-free access to the new Siri AI, plus the option of wireless charging, longer battery life and volume swipe. These are the best open ear AirPods we've ever made. And now back to John.
John Ternus (35:30):
We're thrilled that with AirPods 5, active noise cancellation is now standard across our entire AirPods lineup. AirPods 5 are a great example of how we take the innovations from our most advanced products and bring them to the rest of the lineup, making them accessible to even more people. Next, let's talk about Apple Watch. We hear from so many people about the profound impact it's had in helping them take charge of their health, stay active, keep connected to the people who matter most, and in some cases, even help save their lives.
(36:07)
Because Apple Watch is always on your wrist, it can monitor how you sleep, notify you if it detects a high heart rate, and track your workouts, and it's in constant communication with your iPhone, so it extends the power of Apple Intelligence to even more aspects of your everyday life. And this year, we're bringing huge advancements to health and fitness and Apple Intelligence. Introducing the new Apple Watch Series 12 and Apple Watch Ultra 4. Both have been re-engineered with our most advanced health sensors and all new Apple silicon, enabling features that enhance your life every single day. Here's Deidre to tell you more about the big updates to health and fitness in Apple Watch.
MUSIC (36:57):
[inaudible 00:36:57] ocean said ocean holds life.
Deidre Caldbeck (37:07):
These new capabilities start where Apple Watch touches your wrist, the advanced sensor array that helps you track your heart rate and rhythm, your sleep, advanced workout metrics, and so much more, turning every moment of your day and night into meaningful insights. This year, Series 12 and Ultra 4 take health and fitness to the next level with our all new health sensing system. It's built on our innovative sensing foundation and improves three core elements. First, within the same small footprint, the electrode surface area is increased for better skin contact during ECG readings. Second, for better optical sensing, redesigned photo diodes are organized in a ring to capture light more efficiently. And third, larger, more power efficient green LEDs support accurate heart rate measurements all day, even during motion. The new health sensing system delivers higher frequency continuous heart rate data, which is a key indicator of your overall health.
(38:11)
Background heart rate readings are now taken every five seconds all day long, even while you're on the go. That's 60 times more frequent than before. It also samples heart rate variability or HRV as often as every five minutes, that's 24 times more frequently. HRV is an indicator of how your body responds to stress and recovery. Higher variability is generally associated with better overall recovery. Accuracy of health data is critical to providing helpful insights, so we tested Apple Watch's health sensing system in a head-to-head study against other wearables using an ECG chest strap as reference with hundreds of participants running, cycling, doing HIIT workouts. We are excited to say the results were clear. Apple Watch has the most accurate heart rate sensing in a wearable. The health sensing system will also enable completely new experiences on Apple Watch Series 12 and Ultra 4. Here's Sumbul to share more.
MUSIC (39:15):
I am a river.
(39:16)
And the river is me.
Dr. Sumbul Ahmad Desai (39:26):
Your heart rate reveals invaluable information about your fitness and current physiological state, so we're featuring high frequency heart rate data in the updated heart rate app and new watch face complications. HRV is now included in the Vitals app for a more complete look at your health status. It's in the overnight view and in a new daytime view to help you spot shifts even before they show up in your overnight metrics. And the health sensing system brings a completely new experience to Apple Watch, readiness. Whether you're training for a race or juggling a busy week-
Dr. Sumbul Ahmad Desai (40:00):
Whether you're training for a race or juggling a busy week, readiness can tell you when to push and when to hold back. Each morning, Apple Watch analyzes your recent activity, vitals, and sleep to give you one score with a clear call on your body's capacity to take on the day. Recover, pace yourself, ready, go for it. Your score can also update during the day, and you can view it on Apple Watch or in the Fitness app on iPhone. Everything the Health Sensing System measures flows into the Health app on iPhone. Because it's a central and secure location for your health and fitness data, it can uniquely provide a richer understanding of your health.
(40:44)
This year, the Health app gets a completely new design, turning your metrics into personalized guidance with Apple Intelligence at its core. The new Insights tab has an Apple Intelligence generated summary that highlights the most timely information, servicing details like the latest on your sleep, or a new peak in your VO2 max. You can go deeper on topics like readiness, fitness, or heart health. You'll also get personalized guidance powered by Apple Intelligence. So if you're working on your cardio, you might see a suggestion to incorporate intervals into your regular morning run. And these recommendations dynamically adapt to you and your data.
(41:26)
Understanding your health over the long term is also important, so we've developed Health Age, a simple way to discover how key health metrics align with your actual age informed by the best available science. Metrics from your Apple Watch like VO2 Max, sleep and more, combined with biomarkers from your blood work to give you insight into what habits are having the biggest impact on your health age and how to improve it. And to help you build a foundation for a healthier future, there's a new Longevity tab, which uses metrics from your iPhone and Apple Watch to assess your overall health across sleep, movement, heart health, and more.
(42:06)
The shading shows how well you're doing in each category, and you'll see how each metric is classified against the latest clinical guidance. You'll be able to unlock deeper insights by integrating recent lab results too. You can add them manually, sync your medical records, or in the U.S., order a full panel from Quest that features over 50 key biomarkers for $119. Once you've completed your labs, your results are combined with your data from Apple Watch and analyzed on your iPhone, with videos from clinical experts related to your results.
(42:39)
Your movement and mobility add another layer. Using just your iPhone and Apple Watch, you can take in-depth assessments of how well your body is moving and even track your progress as you come back from an injury. For example, here's how the VO2 max test works.
Speaker 5 (42:54):
Step further away from your device. Great.
Dr. Sumbul Ahmad Desai (42:57):
As you take the test, your iPhone camera detects your precise movements. You'll see the moves demoed by a trainer.
Speaker 5 (43:03):
You'll start stepping in place following a beat. As it speeds up, try to match the pace.
Dr. Sumbul Ahmad Desai (43:10):
The app guides you in real time with onscreen and voice cues on your form. It's like having a coach right there with you.
Speaker 5 (43:18):
You're halfway there. Keep it up.
Dr. Sumbul Ahmad Desai (43:21):
As soon as you're done, you'll get your results. And you can retake these assessments anytime. Your iPhone, Apple Watch, and Apple Intelligence all work together in the redesigned Health app to help you live a better day and a healthier life. The new Health app is coming later this year, starting in U.S. English with more languages to follow. And those are all of the health and fitness updates. To tell you about the new intelligence features of Apple Watch, here's Ron.
MUSIC (43:49):
Jaquelá jaquelá.
(43:49)
Electa cap electa cap ta.
Ron (43:56):
Apple Watch is always on your wrist. And with Apple Intelligence on your iPhone, it's the perfect device to help you stay aware of the sounds around you and keep track of your conversations. With the built-in microphones of Series 12 and Ultra 4, plus the power of Apple Silicon and our latest AI models, we are able to create a brand new class of Apple Intelligence features. Introducing audio intelligence. Just as visual intelligence makes sense of what you see, audio intelligence makes sense of what you hear. It harnesses the power of Apple Intelligence right on your wrist in a private and secure way.
(44:32)
First, having increased awareness of the world around you is especially important for those who are deaf or hard of hearing. So we're bringing sound recognition to Apple Watch. Series 12 and Ultra 4 can listen for sounds like sirens, alarms, doorbells, a baby crying, and more, and uses on-device AI to notify you when they are detected, even when your phone is not with you.
(44:56)
Next, we've all been in situations where you missed a key detail of what someone just said and wished you could go back. Now you can use Live Rewind, which lets you go back in time for 15 seconds.
Speaker 7 (45:09):
Hi, welcome. Today's specials are the heirloom tomato BLT, Caesar salad, Cobb salad, lentil soup, chicken alfredo, the smoked salmon, and the avocado tartine.
Ron (45:19):
Just double press the digital crown and Live Rewind transcribes what was just said. You can ask Siri about the content of that transcript, or save it to the new Siri app to revisit later. This is great for when you're trying to recall a book recommendation, a colleague's brilliant idea, or something you didn't hear the first time. The next audio intelligence feature will help you remember key moments from daily conversations so you can be more present and engaged. Introducing Siri Recap. It uses ambient listening to take high level notes of your conversations, like takeaways from a team meeting, or a parent-teacher conference.
(45:56)
Conversations will have an Apple Intelligence generated title, summary, and key points. You can review them in the Siri app. You control if and when Siri Recap takes notes. When you enable it, you can choose always or set up a schedule, such as only at work or never at night. You can also turn it on and off at any time right from Control Center. Privacy is protected at every step. These audio intelligence features do not create or store audio recordings. And raw audio used for processing is completely inaccessible even to Apple. Audio intelligence does not identify and attribute the speakers. And all your Live Rewind transcripts and Siri Recaps in the Siri app are end-to-end encrypted with iCloud syncing.
(46:41)
You can access these intelligence features with a new Siri modular face. It features the dynamic top widget of the smart stack. You can tap for past Siri conversations to quickly invoke Siri or view your Siri Recaps. Audio intelligence will help you detect important sounds, catch up, take notes, and even instantly discover new songs with Shazam. Live Rewind and Siri Recap requires Siri AI and will be available in beta later this year, starting in English with more languages to follow. Now back to Deidre.
Deidre Caldbeck (47:16):
Audio intelligence is only possible because of our new S11 chip, which is custom-built to power these intelligence features while keeping your data private and secure. These features are enabled by the S11 chip's power efficient always-on processor. The processor includes a new Secure Exclave where a dedicated audio buffer securely manages raw audio exclusively for processing. With a faster CPU, GPU and neural engine all derived from the A20 Pro, S11 is our most powerful wearable chip yet. Internal innovation is matched by extraordinary design, creating a device you genuinely love to wear. Apple Watch was designed to be as individual as the person wearing it. With thousands of case and band combinations and millions of watch face customizations, it's not just a watch, it's your watch. That's more true than ever with stunning new colors and materials. Apple Watch Series 12 comes in space gray, black, light gold, and a stylish new dark bronze, all made using 100% recycled aluminum. Plus, the aluminum cases now have Ceramic Shield 2, making the front glass on Series 12 60% tougher than our previous Ion-X glass. Two polished finishes in radiant gold and natural are made with 100% recycled titanium.
(48:46)
Series 12 is also available in another stunning material: ceramic. It's sophisticated and unmistakable on your wrist, available in pearl white and night blue. We also have an assortment of new band colors, including styles from Nike. And Apple Watch Hermès is introducing radiant gold titanium to their series collection. And that's Apple Watch Series 12, the ultimate device for a healthy life. With our most powerful wearable chip for audio intelligence, new health and fitness insights with the most accurate sensing, Ceramic Shield 2 and beautiful new finishes, and still with up to 24 hours of battery life. Apple Watch Ultra 4 is the ultimate sports and adventure watch. With a larger battery, the power efficiency of S11, and the Health Sensing System, Ultra now gets over two days of battery life.
(49:38)
For workout tracking with full GPS and heart rate, you now get up to 18 hours. Or with a new max extended workout mode, up to 45 hours, which is enough time to conquer a hundred-mile race. Ultra comes in black and natural titanium. We have new colors across the band's lineup, and a new titanium Hermès band. And that's Apple Watch Ultra 4, with the S11 chip bringing audio intelligence to your wrist, the Health Sensing System to take your health and fitness journey further, and longer battery life for workouts.
(50:12)
Series 12 starts at the same price of 399, and Apple Watch Ultra 4 remains at 799. Both can be pre-ordered starting today and they'll be available on September 18th. Before I hand it back to John, I'd like to share an ad that highlights the new impactful features of Series 12 and Ultra 4.
Speaker 6 (50:33):
Listen, that's your health, speaking from the heart. And the all new Apple Watch Series 12 understands it better than ever. Rebuilt from the ground up, Apple Watch Series 12 now comes with the most accurate heart rate sensing in a wearable. By checking your heart rate 60 times more frequently, they can tell you when you've pushed too hard and need a break, when the timing is right, and when something seems wrong.
Speaker 8 (51:22):
Latitude 38.728.
Speaker 6 (51:25):
Whenever life throws a punch, Apple Watch Series 12 helps you roll with it and stay closer to every heartbeat. Your heart tells the story of your health, and it's a story worth hearing.
John Ternus (52:12):
This new Apple Watch lineup brings an extraordinary amount of technology to a remarkably small and beautiful design. It brings new audio intelligence features built for the moments you need them. It leads the industry with the new Health Sensing System and science-backed health and fitness features. And by working seamlessly with your iPhone, it extends those capabilities even further. So that's what we have to share about iPhone 18 Pro, AirPods, and Apple Watch. But actually, there is one more thing. I started the day with the idea of an intelligent personal hub and why there's no product in the world better designed to be that hub than iPhone. And for a device that plays such a central role in your life, a larger display would open up entirely new possibilities, whether you're enjoying content, reliving memories, getting help from Siri AI and Apple Intelligence, or immersing yourself in your favorite apps and games.
(53:12)
Now, at the same time, you'd still want it to fit in your pocket and in the palm of your hand. And we think the best way to achieve that is with a foldable design. Others have created foldables that just feel like two phones awkwardly stuck together. This results in a square screen that's poorly suited for the way people use them. Scrolling through vertical content feels compromised and movies are boxed in by oversized black bars, making a larger screen feel much smaller. We started with the experience that we wanted for ourselves, a larger display that feels as natural and intuitive as iPad. Then we brought together thoughtful design with breakthrough engineering in a way only Apple can. And the result is a series of remarkable innovations that we believe will redefine the experience of using a foldable phone. And here it is.
(54:03)
This is iPhone Duo. To tell you more about the thinking behind the Duo's design, here are Molly and Steve.
Molly (54:59):
iPhone Duo is unlike any iPhone you've experienced before. It's entirely new, and at the same time, remarkably familiar. A similar size to your passport, it feels familiar to hold and comfortable to use with one hand. Its distinctive asymmetric shape with two rounded corners invites you to open it. The two sides connect into a continuous frame surrounding the largest iPhone display we've ever designed, inspired by the versatility of iPad with a narrow uniform border, creating a spacious inner display that's immersive for both landscape and portrait use.
(55:39)
We wanted the experience of using iPhone Duo to feel uninterrupted. With two screens, the transition between open and closed had to be fluid and completely intuitive. To achieve this continuity, we designed iPhone Duo around a consistent aspect ratio that is the same across both displays. For the first time, the FaceTime camera is designed to fit discreetly behind the display, hidden until you need it. We've also designed a remarkable hinge, which supports the center of the display as it articulates, holding it flat when opened.
(56:16)
The hinge mechanism has a custom variable torque profile, which precisely controls opening and closing. The motion is designed to feel effortlessly smooth, combined with an integrated magnet array for a satisfying and secure closure. When open, it's our thinnest iPhone ever, enabled by an architecture that tightly packages key components into the camera plateau, providing space for an impressive battery system. The frame is made from aerospace grade titanium required for strength at this thinness that's been precision machined and polished to an elegant mirror finish. The convenience of iPhone Duo is combining the utility of two products into one, the largest display for an iPhone in an incredibly compact, pocketable form.
Steve (57:08):
With the unique form factor of iPhone Duo, we took advantage of liquid glass to fluidly adapt to this new aspect ratio and larger inner display. For example, iOS 27 moves essential controls to the side. This maximizes vertical space for content and places controls within easy reach of your thumb. This meant adjusting every app's layout and reconsidering iPhone design principles that have existed for years, all to make the software and new hardware work elegantly together. The doc on the home screen is now oriented vertically. The status bar retains all the information you need in a more compact, flexible system that nestles into the corner of iPhone Duo.
(57:49)
As you move between displays, the software gracefully expands and transitions from the outer to the inner display. Controls remain in a consistent location on the side while content scales to take advantage of the larger screen. With the larger inner display, we also expanded the capabilities of iOS, whether it's viewing two home screen pages at once, seeing your inbox and messages at the same time, or even opening two apps side by side. We also made iOS more flexible than ever. The system reacts as you fold iPhone Duo, reorients when you turn it on the side, and transitions to the appropriate display when you flip it over.
(58:25)
We designed the hardware and software together to create experiences like this across the system. As a result, iPhone Duo and iOS 27 redefine what an iPhone can do while still feeling natural and familiar.
John Ternus (58:42):
iPhone Duo brings an entirely new design while preserving everything you love and expect from iPhone. It gives you the largest display ever on an iPhone while still fitting easily in your pocket. It reflects extraordinarily complex engineering yet feels effortless to use, and it makes new experiences possible. To tell you more about the amazing iPhone Duo, here's Joz.
Joz (59:18):
Everything you'd love to do comes to light on iPhone Duo's two beautiful displays. It opens to a massive 7.6 inch super retina XDR display that is 50% larger than iPhone 18 Pro Max and a whopping 80% larger than iPhone 18 Pro. Not only does everything look incredible on this display, but you'll also get a larger canvas for your apps to fit more content. The beautiful 5.4 inch outer display provides 90% of the screen area of iPhone 18 Pro. And these displays do more than just look great. Later this year, you'll be able to use Apple Pencil with USB-C on either display for jotting notes...
Joz (01:00:00):
With USB-C on either display for jotting notes, sketching, or marking up documents. The first time iPhone offers the great Apple Pencil experience that iPad users love. We wanted to provide an easy, secure, and consistent way to authenticate iPhone Duo, whether it's closed or open. So we determined that touch ID integrated into the side button and positioned right under your thumb would be the best way to achieve that. And to account for the different ways you might hold it, you can enroll multiple fingers. And for added convenience, you can also unlock iPhone Duo effortlessly using your Apple Watch. iPhone Duo sounds amazing too. With speakers on the top and bottom, it delivers immersive spatial audio in both landscape and portrait. It comes in two refined colors, Star White and Night Sky. iPhone Duo is beautiful and durable.
(01:00:56)
It's crafted from Grade 5 titanium that offers incredible strength. The central structural plane has support ribs for added stiffness. To make the frame even more rigid, the antenna splits are reinforced with high performance inserts. They're made from ceramic fibers that are three times stronger than Grade 5 titanium. Together, these structural details make iPhone Duo feel exceptionally solid every time you use it. It also has Ceramic Shield on the back, Ceramic Shield 2 on the front, and is rated IP68 for dust and water resistance. Of course, groundbreaking hardware deserves an equally groundbreaking software experience. Here's Craig to tell you more.
Craig Federighi (01:01:46):
We looked at every aspect of iOS to see how we could make it even more useful on iPhone Duo. Like you saw, essential controls are on the side to free up vertical space for content. This approach benefits your entire experience. For example, on the lock screen, it puts more focus on your wallpaper, especially with this minimalist view that lets you really celebrate your favorite images. And we've brought this efficient use of space across the entire system, optimizing each of our apps specifically for iPhone Duo. The expansive display also supercharges productivity by letting you do more at once. You can move an app over to one side and launch a second app on the other for powerful split view multitasking, or launch a second window of the same app like Safari for comparison shopping. With the same gesture you already know, swapping apps is easy and so is changing sides.
(01:02:44)
And with a simple tap on the divider, you can pair the apps so it's easy to get back to them later. Using the large screen in portrait also feels great. If you're multitasking while watching a video, you can pin it to the top for a much larger view with plenty of space left below for your other app. As you can see, iPhone Duo is truly the most versatile iPhone ever, and we've taken it even further. You can use it in any orientation or pose. iOS intelligently reacts to the device angle, leveraging the sensors in each half. Set it on the table and watch a show hands-free on the outer display without a stand, or enjoy it with the perfect viewing angle and easy access to the controls on the bottom. Custom tuning algorithms account for the changing distance between the speakers and different poses to deliver an amazing audio experience no matter how you use iPhone Duo.
(01:03:42)
You can also use iPhone Duo partially folded. iOS gracefully adapts, sliding the content away from the folding area where it can be difficult to tap. We've also re-imagined standby for iPhone Duo. Set it down and it will enter standby even when it's not charging. You can customize it with new faces, including weather and calendar, as well as widgets like music to enjoy your favorite songs or stay on top of your notifications at a glance. An iPhone Duo can transform into a delightful bedside clock with the ability to wake you up with a gentle glow timed perfectly with your alarm.
(01:04:21)
We've also made it easy for developers to adapt their apps for iPhone Duo with new and updated APIs. Zoom can turn the display into an immersive video conference room. You can easily see both the content being shared as well as the other participants on the call. Slack brings your whole workspace into view. Detail uses the new core AI framework and runs its AI models on device to make content creation fast and easy on the big screen. And Netflix takes advantage of the versatility of iPhone Duo to make finding shows even more fun and engaging. Scroll through clips on the outer display or open up to get a captivating experience on the large screen. These are just some of the amazing apps being updated to take advantage of iPhone Duo, and we can't wait to see what developers are going to create. Of course, none of this is possible without amazing hardware innovation. To tell you more, here's Johny.
Johny Srouji (01:05:31):
For iPhone Duo, our goal was to deliver the best possible experience when it comes to the display. This includes how it looks and feels. We wanted to provide the highest quality for viewing content and address what people dislike about foldable displays. The distract increase, the plastic feel, and susceptibility to scratches and dents. Drawing on our learnings from iPad and Mac, we developed a custom nano- texture finish that significantly reduces glare and reflections. The unique texture creates a perceptually flat matte surface that minimizes crease visibility and also feels premium to touch. We created this by using maskless laser lithography where every micro lens is written pixel by pixel. iPhone Duo uses a novel structural system with a multi-layer lamination design that keeps the display flat and provides durability. The nano-textured cover layer is made from a custom polymer that has up to 40% higher stiffness than other materials used in the industry and has an Apple designed coating for scratch resistance.
(01:06:44)
There is high strength glass above and below the OLED panel for added protection. Viscoelastic adhesives allow these layers to glide relative to one another during folding, like pages in a book so the panel doesn't distort over time. A titanium plate serves as the bottom layer to bring further durability and bringing it all together is the hinge with over a hundred tiny precision components. Carbon fiber support plates create a stiff, lightweight platform for the display to rest on. During manufacturing, we use AI algorithms to precisely match each individual hinge with its best fit housing to ensure perfect alignment and a confocal laser progressively scans the topology of every single unit and 3D prints up to 25 microlayers of a custom photopolymer to eliminate residual waviness. The result of all of these innovations is a folding display with superior viewing quality that feels premium and flat, resists wear, and meets the high standards of iPhone.
(01:07:54)
Powering iPhone Duo is A20 Pro, built to handle demanding workloads. A20 Pro also features a new display engine that drives both displays simultaneously with smooth transitions between them and blends the unique pixel layout in the under display camera area to deliver a consistent viewing experience. Our new chip package with a direct dye to thermal design lets A20 Pro reach peak performance for on-device AI immediately while a vapor chamber sustains it for high frame rate gaming on the large display. The result is up to 35% higher sustained performance than iPhone 17 Pro.
(01:08:36)
iPhone Duo also features C2, our most advanced cellular modem. C2 delivers big updates to all the primary components, including baseband, transceivers, power management, firmware and software working together as one platform. With our fully integrated approach, it's optimized to improve everyday user experiences, including using AI algorithms to improve cellular reliability, like reconnecting faster in low coverage areas. This is possible because we designed A20 Pro, C2 and iOS together as an end-to-end system. C2 also delivers faster uploads. When compared to C1X, it's up to 50% faster and adds 5G mmWave support in the US, all while consuming 15% less energy. This level of efficiency is critical for battery life. iPhone Duo is eSIM only worldwide. This allowed us to use every bit of internal space to maximize battery capacity. There is a high energy battery on each side. Custom silicon and algorithms handle all of the charging, discharging and rebalancing. So these two batteries operate seamlessly as one.
(01:09:56)
The result is an impressive all day battery life. You get up to 31 hours of video playback when using the inner display and a massive 44 hours when using the outer display. And with our new battery usage model, iPhone Duo provides up to 24 hours per charge when using both screens equally. It also supports fast charging, up to 50% in around 20 minutes and gives you up to 5 hours of video playback when using the outer display after just 5 minutes of charging. Bringing iPhone Duo to life has involved some of the most complex and innovative engineering we have ever done. And there is still more to tell you, so let me hand it back to Jas.
Joz (01:10:44):
A key part of what puts iPhone at the center of your personal world is its incredible camera system that captures the moments that matter most. The new Fusion main camera captures incredible details like in this person's shirt and the blades of grass. Thanks to the zero shutter lag, this 48 megapixel photo captured the exact peak of this jump while maintaining sharpness in the leaves and hair. The 2x optical quality telephoto lets you get closer to the subject and captures the texture of the rocks and the fine details in her dress. This camera also excels in low light thanks to its large sensor, fast aperture and sensor shift optical image stabilization. Even in the dark theater, it's captured the details in her jacket. The main camera also supports 4K 120 video for the slow motion effects users love on our pro models that make even playtime look cinematic.
(01:11:40)
And because iPhone Duo can stand on its own, it opens up entirely new creative possibilities like capturing memorable time lapses in 4K Dolby Vision HDR. The 48 Megapixel Fusion Ultra Wide is the same camera that's in iPhone 18 Pro. It captures the scene with stunning detail. The light on her face beautifully compliments the playful nature of the scene. With the power of computational photography, iPhone Duo also supports the updated photographic styles with texture and grain control. The new film texture gives this already striking portrait a classic vintage look. The center stage front camera lets you easily take photos and videos in any orientation without having to rotate your phone to take a landscape selfie. Under the inner display is the new FaceTime camera, so you can use the big screen to connect with family and friends, both when iPhone Duo is fully open or propped on a surface for a hands-free experience.
(01:12:39)
With Dual Capture and FaceTime, you can share both your front and rear camera feeds simultaneously so your friend can see you and what you're looking at. And Duo FaceTime makes video calls even more fun by letting someone with you join the conversation on the outer display so you can share the moment without crowding around one screen. iPhone Duo gives you fun new ways to use the camera that simply aren't possible on any other iPhone. It makes it so much easier to take selfies with the high resolution rear cameras because the outer display lets you preview and perfectly frame your shot. With Duo Preview, your subject can see themselves in the outer display so they can pose, check the framing and help guide the shot. KidQ plays fun animations that grab your kids' attention, getting them looking at the camera and brings out their big smiles and laughs.
(01:13:29)
With just a tap, iPhone Duo can become your personal photographer. Powered by H20 Pro and on-device models, our new Smart Take feature follows the scene in real time and automatically snaps the photo when everyone is posed and ready. Now you don't have to miss out on being in the shot because you had to press the shutter and outrun the timer to get in the frame. And getting full body wide angle selfies is so easy. It also enables creative shots like these and they look stunning on the large display. This is such a powerful, versatile, and intelligent camera system. We've also designed some amazing accessories. The iPhone Duo Folio has an integrated kickstand that folds away neatly when not needed, and the iPhone Duo case has two parts that wrap around each half to protect against drops and everyday wear.
(01:14:21)
So that's iPhone Duo, the most transformational iPhone experience since the original. It features the largest display ever on iPhone, along with a beautiful outer display and a re-imagined iOS experience that makes the familiar feel entirely new. With pro performance, unique camera experiences, amazing durability, and unparalleled versatility, it's an iPhone like no other iPhone. iPhone Duo starts at $1,999 with storage capacities ranging from 256 gigabytes to 2 terabytes. And of course, we'll have great trade-in offers from Apple and our partners. Pre- orders begin October 16th and it will be available on October 23rd. With iPhone Duo and iPhone 18 Pro, we pushed our entire iPhone lineup forward, making it more capable, more versatile, and more exciting than ever before. Now, back to John.
John Ternus (01:15:20):
I hope you're as excited as I am about the all new iPhone Duo. Let's take another look.
MUSIC (01:15:30):
Put you on a guest list.
(01:15:30)
Do you want a plus one?
(01:15:34)
Looking for a new sound.
(01:15:34)
Can't touch what you've become.
(01:15:34)
Everyone's getting older, except you.
(01:15:34)
And I don't know why.
John Ternus (01:15:57):
iPhone Duo represents the incredible creativity, ingenuity, and dedication of teams across Apple. It reflects what's possible when we bring our very best work together in service of creating something truly meaningful for our customers. The new iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max are purpose-built to serve as your intelligent personal hub with powerful performance and capabilities at the center of the experiences that matter most to you. Together with the new lineups of Apple Watch and AirPods, these products will help people create, communicate, and be more productive and entertained while staying healthy and active in ways that are more personal and intelligent than ever. They represent the very best of Apple, the curiosity to imagine what's possible, the care to get every detail right, and the conviction to build products that make a real difference in people's lives. I couldn't be more proud of the teams across Apple who made today possible. So thank you for joining us. Have a great day.